Explorer, artist, multilinguist, Pascal Hierholz has always had a deep affinity for the myriad cultural landscapes of the world.

Having spent his childhood moving from one country to another-he exhibited his first works in Tahiti at the age of 16- Pascal eventually headed for Paris and the Ecole Estienne to study applied arts. It was here that he developed an interest in advertising, honing his craft at some of the leading Parisien agencies (Havas, Publicis SDBO, DMB&B, MGTB-Ayer).

Then, exactly 500 years to the day, Pascal followed Christopher Colombus across the Atlantic to settle in Montréal, where he made his name as an Art Director at Publicis-BCP, Taxi and Y&R. In 1998, his insatiable wanderlust took him to South America, on a journey that inspired his first illustrated travel journal.

Next, it was off to Finland, where he returned to advertising as Creative Director at Publicis-Törmä, the largest agency in Helsinki-and added Finnish to his already extensive repertoire of languages. In 2001, it was back to Canada and to SVY&R, now as VP Creative Director. The next few years saw “Itinerance,” an exhibition of sketches from his travel journals, in January 2004; a stint as National Creative Director in Calgary at Venture; and a sojourn in China as a consultant Creative Director at O&R Beijing where, not surprisingly, he picked up Mandarin and a newfound passion for Chinese calligraphy.

Since December 2005, Pascal has been the Creative Director on Air Canada, rather appropriate for a natural born traveller. And the artist? Recently, his illustrations for Yann Martel’s bestseller, Life of Pi, were shortlisted in an international competition; in September 2006, a show of his latest works,”Jets d’Ancre,” was at the MAA in Montréal.In october 2007, André Marois’ book “Passeport pathogène” (Pathological passport), entirely illustrated with his travel sketches, is published in Montreal.

After 2 years in Shanghai, working for various interactive companies such as Nurun, wwwins or Profero, and after filling a couple more sketch books, Pascal takes up the position of Executive Creative Director for McCann Worldgroup Indonesia, and moves to Jakarta.
That’s when his love story with Indonesia began.

In 2010 he launches Sekali, “The idea Foundry”, in Indonesia.